The gap in political interest between young and old has grown steadily since 1967, according to data collected for the Australian Election Study, a long-term project at the Australian National University. In 2010, only around 70 per cent of those aged between 18 and 29 said they had ''a good deal of'' or ''some'' interest in politics, compared with 80 per cent of 30 to 59-year-olds and 85 per cent of people over 60. Engaging youth in the political cycle is the key to the future strength of our democracy. Young people are comfortable and adept at information technology, laptops, ipads and mobiles and have grown uo on social media. The Public-Democracy Mobile App is positioned to take advantage of these social trends.
Connect and engage voters
Evidence suggests people under 30 are disenchanted with electoral politics and feel little connection with political parties. For instance in Asutralia Asylum seekers, climate change and same-sex marriage are clearly the issues the young care about most. And they are engaging en masse with political issues in ways that transcend parliamentary politics. They want politicians to grow up.
The Public Group is an organisation supporting elected representatives in their mission to be responsive to and informed about the opinions, needs and wishes of their constituents. The Public Group have developed and support the online platform Public-Democracy - cutting edge communication technology which can turn your database into a powerful tool for connecting with, engaging with and measuring your demographics and allow you to monetize your membership or fanbase.. The Public Group have acquired one of the largest databases (114 million verified users) in the USA enabling access to over half the voting age population. Apart from it's primary focus of using digital connectivity technology to enhance the democratic process, the Public Group has identitifed a range of other channels in which their innovative product and Big Data asset can be utilized including sporting groups, unions and other large membership based organisations.