POLITICIANS: take control of the agenda, away from main stream media! Stay a step ahead, guarantee “clean air”. Gain close & regular communication with constituents. Electoral recognisability. Poll faster, more often, more accurately & privately. Fund raising right through the electoral cycle. Member & Volunteer recruitment.
VOTERS: Express opinions on key issues. Be heard & noticed. By-pass politician’s minders. Gauge other respondents’ comparative views. Influence outcomes. Demand responsiveness from representatives. Increased transparency. Increased accountability. Input on expenditure & infrastructure prioritisation.
UNIONS & MEMBER-DRIVEN ORGANISATIONS: Instant communication with user/member base. Cost effective opinion gathering on a more frequent basis than is now possible. Stronger capacity to lobby governments. Internal election campaigning and info campaigns.
POLLING COMPANIES: Great cost savings in all operational matters. Much larger samples produces greater accuracy and reliability of data. Faster, more flexible turn-around of information to clients.