Both politicians and constituents have long been looking for a way to communicate with each other without the obstacles that are currently preventing them from doing so – the mainstream media and a large number of ‘gate-keepers’ to name a few.
This now provides a method to by-pass any third party filtering or ‘spinning’ with immediate real time communication capability.
Substantial groundwork has been done over the past 18 months, with acceptance by major political groups and a very successful test run. On the basis of this a target has been established of a minimum of 20 million user downloads. This can be achieved over 12 to 18 month period. In order to reduce any user resistance and maximize potential the product needs to be made available for download at no cost.
The business model is not dissimilar to the proven models used by Facebook, Twitter and other Social Media organisations. The major value lies in creating a large user base which has inherent value.
Revenue is not expected to be generated until the user base reaches critical growth (at least 1 million downloads). Once this point has been reached there are a range of options to commercialise the product by leveraging off the user base.